POST-COVID: PHARMA MANAGEMENT

The COVID19 pandemic has inclined the demand for medicine and healthcare tools and offsets the pharma company’s incline. With the supply chain broken, the supply against the need for healthcare products has decreased at an alarming rate. During the COVID-19, the pharma sector has become one of the busiest sectors in the Indian market.

To make the more dynamic sector survive any pandemic, adopting the change requires re-skilling, up-skilling, and new-skilling its workforce.

The various aspects that would bring about a transformation in the industry and the measures that should be taken to prepare the workforce to meet the requirements of the industry include:

Change in Lifestyle

Any pandemic cannot be survived without the healthcare industry. To keep production continuous, we need to keep our workforce safe. So, changing lifestyle can boost the confidence of the pharma industry. With a broken supply chain, it is crucial to preserve domestic production in-line and intact.

Evolving healthcare Models

The involvement of the government will be the most crucial thing to be considered. Investing in healthcare models to increase the production of pharma supplies can help the healthcare sector to fight any pandemic. The Supply chain model of pharma products also needs to be changed from purely physical to partly physical and partly virtual. Workers need to reskill themselves to learn the new technology required to streamline the evolved healthcare models and supply chain systems.

Change in workplace patterns

Every sector has faced low productivity, including pharma industries due to the low attendance of workers and admin staff. To meet the demand for health supplies, the pharma sector was forced to recognise the gaps in the workplace and work towards solving them. The company should develop digital work culture to keep productivity high during remote working.

Apprenticeship-linked learning pattern

A skilled workforce can rebuild the pharma industry. Companies should give new training through apprenticeship programmes, and new perspectives of refresher courses should be developed.

Degree linked learning

The broad range of skills is one of the most demanded part of healthcare employment. It can help to gain productivity during the pandemic. Skilling of workers will be the biggest requirement after the pandemic, which can be achieved through degree-linked learning.

Technological Aspects

Technological aspects can boost productivity, research and development, and supply chain capabilities. If we could have developed and implemented teleconsultation and telemedicine by this pandemic, we could have covered more patients remotely.

Therefore, while the companies will have to work hard at maintaining the workforce’s health, welfare and safety, they will also have to focus on building a digital infrastructure for increasing productivity in the post-COVID market. The pharma industry will need to stay resilient and devise strategies to promote an innovative work ecosystem to remain successful.

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